Senior Community Manager at BBDO Proximity Minneapolis
March 2012 - October 2012
Developed and executed social engagement strategies for multiple clients through brand-centric engagement, marketing and customer service.
o Planned and executed creative campaigns to engage users and build brand loyalty.
o Analyzed community feedback to generate metric reports and produce strategic recommendations
o Planned and developed copy for social media content calendars, and managed and monitored social media channels
o Supervised one community manager
Clients included: Schwan's Consumer Brands, Jennie-O Turkey Store, Chi-Chi's, Hormel Black Label Bacon
Manager of Interactive Services at Minnesota Timberwolves
October 2006 - March 2012
Responsible for all digital properties, including team websites and micro-sites, mobile, social engagement strategy and communication, content creation, company intranet and more.
o Developed and implemented departmental strategic plan
o Managed creative internal staff of over five and various external vendors and agencies
o Identified revenue generating opportunities within sponsorship and commercial business using digital and social tools while also identifying cost-saving opportunities
o Developed solutions for multiple departments including sales, event marketing, broadcast, e-commerce, public relations, community relations, sponsorship and more
o Conceptualized and developed the implementation of WolvesNation, Timberwolves social media channel
o Conceptualized and managed development of "Wolves on the Go," one of the first NBA team mobile applications
o Founded WolvesSMAT, Timberwolves social media advisory team, working with some of the most respected digital and social media professionals
o Redesigned website in 2007 and 2010 with Web Standards; emphasis on search engine optimization, accessibility and usability, as well as design flexibility
o In-broadcast social TV and radio strategy development and execution
o Lead digital art direction and user experience
o On-site and online activation
Manager of Interactive Services at Minnesota Lynx
October 2006 - March 2012
Oversaw all digital properties, including team websites and micro-sites, social engagement strategy and communication and content creation.
o Developed and implemented departmental strategic plan
o Managed creative internal staff of over five and various external vendors and agencies
o Conceptualized and developed the online campaign strategies for the 2011 Lynx championship run, Lynx Playoff Central 2011
o Identified revenue generating opportunities within sponsorship and commercial business using digital and social tools while also identifying cost-saving opportunities
o Developed solutions for multiple departments, including sales, event marketing, broadcast, e-commerce, public relations, community relations, sponsorship and more
o Redesigned website in 2008 and 2011 with Web Standards; emphasis on search engine optimization, accessibility and usability, as well as design flexibility
o In-broadcast social TV and radio strategy development and execution
o Lead digital art direction and user experience
o On-site and online activation
Digital Marketing Consultant at Storm's Fireside Pizza
February 2011 - February 2012
Storm's Fireside Pizza approached me to help them with digital marketing, social media marketing and their company website.
o Identity rebrand
o Website redesign
o Social media marketing
Aerospace Maintenance Journeyman at United States Air Force
November 1999 - October 2001
Oversaw the activities of an apprentice crew, managed documentation of aircraft, performed inspections and monitored maintenance work on the KC-135 Stratotanker. Designated as a "Flying Crew Chief," I traveled and experienced the world on a regular basis.
Aerospace Maintenance Apprentice at United States Air Force
November 1997 - October 1999
Performed scheduled inspections, functional checks and preventive maintenance on the KC-135 Stratotanker and aircraft-installed equipment.
Digital Strategist at Naked Communications
October 2012
I lead digital and social media communications strategies for agency clients. Currently focused on development, execution and management of social media strategies for the upcoming NBC Universal TV series on Syfy called Defiance, airing April 15, 2013.
o Plan and execute social media objectives and strategy
o Identify performance indicators and define success while measuring and analyzing efforts
o Create marketing campaigns using social media platforms to build awareness and interest
o Provide training and education for business stakeholders and actors
o Act as digital and social media subject matter expert
o Supervise one community manager
Clients include: Syfy, NBC Universal
This BrandYourself profile is automatically optimized to show up high in Google 